04 May 2019
How to Vet a Freelancer I get this all the time: “I’ve had a bad experience with contractors in the past, I need someone in-house.” It’s sad because I know these individuals just had a bad experience and/or didn’t work with the right person and now it’s affecting my opportunity to work with them. I want to help educate individuals and small businesses on how to vet and “hire” the right freelancer, because when done correctly, it’s a wonderful thing. Outsourcing used to be looked as as a weakness for businesses, but now it’s a strength with the freelancing and gig economy growing and changing how the workplace does things. The ability to outsource is like having a tool you can engage if, when and how you need it – that’s what freelancers are for and what we do. In future posts I’ll happily review the pros and cons of hiring a freelancer, but first, we need to figure out how to find the right one. A few tips here on how to find and vet the right freelancer for the job: Know what or whom you’re looking for and visit niche communities where they “reside.” Set clear guidelines for a budget and decide what qualities you’re looking for within that budget. Constantly and consistently develop relationships – you never know who you know or when you might need to reach out to someone in your network. Ad/ask – when posting your “ask” or ad, be short, sweet and to the point. Go with your gut Do they pass the airport test? Would you want to be stuck in the airport with this person? Ask for work samples and referrals, not references. If the above is too overwhelming for you, never be afraid to hire an expert to vet talent for you. It can be a time consuming and difficult tasks finding the right freelancer for your needs, but again, you can hire a freelance recruiter to help you or a local agency, it’s up to you.
04 May 2019
I can’t believe it took me FIVE YEARS to figure out that running a freelance business was what I was meant to do. Business BEactive was created in 2014 when I was approached to manage social media for a real estate agent when we were living in Naples, Florida. It all started there! My father-in-law is a business attorney and suggested that I create an LLC to protect our assets, etc. (legal stuff). Business BEactive was created, not really knowing what “Business BEactive” meant or was meant to be. It was just me and I was going with the flow. “BEyou. BEsocial. BEactive.” – it sounded cool, but I have slowly created what it actually MEANS over these last few years. Once I got a taste of marketing, I wanted to grow it into an agency – I contracted someone part-time freelance to help me manage a few clients. Creating partnerships became an obvious need, so I contracted/freelanced a couple more people – a web designer and an app developer. Things were going really well, but I realized I was already getting away from the “real” work I fell in love with. I wanted to manage social media and write content for my clients. I ended up letting my contractors/freelancers know that I would be taking back more of the work – timing just wasn’t right. Everything happens for a reason though – I worked on my own for a couple more years. In that time we moved from Naples, Florida back to my hometown; Buffalo, New York (Hamburg, to be exact). It was an interesting and difficult but worth-while transition for many reasons. I kept my freelance business going strong on the side from my full time job. I resigned from my full time job in December 2018 to pursue freelancing full time. FINALLY! I realized that freelancing is my calling and Business BEactive is the way to do it. Be a freelancer, partner with freelancers, help independent and small business owners – YES, I found my calling. Here we are, 2019, freelancing full time and working HARD every day to be successful. Just a few things that have come from freelancing full time: Freelance Business Week – I’m honored to be our host for the first Freelance Business Week Buffalo. WNY Entrepreneur Podcast – I was tagged by a friend on Twitter to be featured, so I can’t wait to see what that holds! Buffalo Boss Babes – I’m so grateful for my “tribe” of Buffalo Boss Babes! These local ladies are inspirational, powerful and wonderful to be around and supported by. Freelancing Females – Again, my TRIBE. This one is my online tribe, but powerful all in the same. There are many more things that freelancing has brought me, but when people ask what Business BEactive is, it’s me – Marie Pazych, full-time freelance business owner. I aspire to cultivate the freelance community in Buffalo and WNY. Feel free to watch me. Social Media @bizbeactive