28 June 2016
It’s obvious businesses have been booming over the past year or so. More than 50% of businesses are confident in their ability to grow this year and next. Growing though, means more money and sometimes small businesses can have a tough time obtaining financing to keep up with the exponential growth. 80% of small business loan applications are rejected. The good news is that there are companies such as OnDeck and LendingClub that helps startups. The SBA is a great resource for small businesses. Partner with Business BEactive to strategically and organically grow your business at a pace that is good for you and your consumers! Let’s chat, today!
23 February 2016
In today’s world, consumers are bombarded with advertisements from the moment they wake up until the moment they go to bed. These advertisements come from multiple different sources. They can be after the morning news, between songs on the radio or flooding their email inboxes. The technological revolution has made it easier and cheaper to advertise. Though this may be in favor of the business world, it comes with consequences. This increase of advertising has conditioned many consumers to tune out messages that come directly from the company. Instead, they look to other consumers for advice when in the market for a certain product or service. They will ask friends, family or look online for reviews to ensure they are making a good decision. Consumers are smart. They know that a business’ main focus is to sell which often make ads biased in their own favor. Consumers do not trust companies like they do fellow consumers. This mistrust is why word of mouth, or WOM, is more important than ever. In today’s technological world, consumers can easily voice their opinions of a certain product or service on multiple platforms with ease and reach a substantial amount of people very quickly. There is no lack of consumer reviews on the internet. Consumers are quick to voice their opinions, especially when their experience is negative. So how can you generate positive word of mouth and eliminate negative word of mouth? There are a few different ways. The best way is to devote yourself to creating an exceptional experience for your customers. This will generate the most organic form of word of mouth, where consumers are excited to tell others about their experiences. Engaging with customers on social media can also generate positive WOM. This will make them more likely to share your content with their followers. We can help you create or maintain your social media reputation and engage customers with our social media packages! No matter how much positive word of mouth a business has, there is always a risk for negative word of mouth. Though (hopefully) it is less often, it tends to spread ten times as fast. That is why it is crucial to your brand’s reputation that you handle any customer problems efficiently and effectively. It is important to make it easy for customers to contact you when something goes wrong. Our location management service allows us to ensure that your business information is correct on over 100 different websites Google uses to rank you. This makes your business more credible and makes it easier for customers to find or contact you. Once they reach you, there must be someone available to assist the customer and resolve any issues they have. Exceptional customer service is key to a brand’s reputation. It is also important to monitor your brand’s reviews and try to satisfy any unhappy customers. Word of mouth is the most organic form of marketing. Though you can’t directly control it, you can indirectly influence it through providing exceptional customer service, engaging on social media, making it easy for customers to find you and by monitoring your brands reputation.
10 February 2016
There are 2 HUGE changes coming from Google between this year and next.. They are removing the mobile-friendly label because many websites are mobile friendly. It will remove the label, but still continue to use mobile-friendly as a ranking signal. By 2017, Google will be punishing websites with annoying ads and announcements that force you to subscribe or click to move forward. What does this mean for us? It means that Google is ran by real people, for real people, looking for real results! No, it doesn’t mean that pop-ups are complete no-nos, but it does mean that if the pop-up doesn’t meet Google’s requirements, it will decrease search results. This isn’t the first time Google is looking at interstitials as a ranking signal. The company already punishes sites that use them for app install ads.
11 January 2016
It’s incredibly important to increase the moral in your workplace, whether it’s just you, a small staff, or a large company. Here are some reasons why you NEED to host an event at your office or local venue. Call Business BEactive today to get started on the planning of your next event! Gain referrals- By holding an event at your workplace, it will allow for the guests to invite others who may be interested in your business, or YOU! The opportunities are endless by extending your professional network. Validate Employees- One event idea is an awards event. You can be serious in this or goofy, depending on your workplace atmosphere. Awarding your employees will make them feel valued and important which will do wonders at the office! Team-build- Holding events allows everyone to put their walls down a little bit and enjoy each others company in an atmosphere other than work. You can diminish the gap between supervisors and workers at these events, therefore creating peers rather than higher-ups and employees. Create/build your company brand- By holding an event, you’ll most likely collaborate with other local companies that may or may not have worked with you otherwise. These relationships will create a partnership for the future. Boost company morale- Celebrations are proven to lead to a boost in positive feelings about the company from employees. When the office morale is up employees tend to be more motivated. Therefore, productivity goes through the roof. Productive teams are one of the main drivers of success in your business so this reason is in itself enough to host a company event! With many reasons to hold an event, let Business BEactive create and plan your next event while you reap the benefits! Call or email us today at 239-293-0061 or firstname.lastname@example.org.
15 December 2015
The world of “social media” has become a confusing crowd of personal and business pages, almost too many to name. There’s Facebook, Twitter, Pinterest, and LinkedIn, not to mention Instagram, Tumblr, Yelp, and more. When online articles talk about the Top 10 and Top 15 Social Networking Sites, you know you’re in trouble. Who has the time? So here we are to tell you about Google Plus, aka “Google+,” and to encourage you to establish and use a Google Plus business page. Why invest your time in this social platform over some of the others? Well, the fact that it’s from Google should provide your first clue. Google Loves Google According to SearchEngineWatch.com, Google’s search engine market share neared 68% in May of 2014. Other studies have ventured that 95% of web traffic goes to links that appear on the first page of Google results. Of course, we all know that Google searches command attention. Today, however, a significant number of those search results are for Google Plus pages. Why? It’s because Google works to promote its own products and integrate them into search results. In the image at right, you see the results of my search for a “children’s dentist.” Almost immediately after the ads at the top of the search results, we start seeing listings that include a Google+ link. You’ll see much the same if you search for an attorney or a car mechanic, a book store or a kitchen remodeler, for any locally based business that draws its clientele from a nearby service area. Local Results Google Plus is all about local results. When you search online, the search engines know, at the very least, where you are located geographically, and Google Plus pages help Google find service providers that are close to you. Now reverse the equation. As a local business, don’t you want to be more visible on Google for the people in your area, looking for you? That’s the value of having a Google Plus business page. Of course, Google Plus is competitive too. If you’re a computer repair shop with a dozen competitors within twenty miles, you can still be crowded out unless you do a good job with Google Plus. If you’re the only sports store in the same area with a Google Plus page, you’ve got it made (in my test search, the only “sporting goods” results in my area belonged to three locations for Dick’s Sporting Goods.) Google’s Facebook Killer Well, not really. Google Plus was designed to be Google’s answer to Facebook. There are personal pages and business pages. Where you have friends on Facebook, you have “Circles” on Google Plus. Instead of “likes,” Google Plus has the +1 button. The opening view of a Google Plus page is a stream of content that you and your circle of friends have posted; a profile page provides personal information, and you can even use hash tags, like Twitter. Google Plus can be used very much like Facebook, but to be honest, if you ask the average person, they’ve probably heard little about it, and those who have use it infrequently. Instead of the Facebook killer it was meant to be, Google Plus is more like a Facebook shadow. But because it’s Google, if you disregard it, you do so at your own peril. The Business Page Just like Facebook, businesses can establish and populate a company page on Google Plus. The great advantage of these pages is that Google has connected them to their mapping system and uses them in results for local searches. That alone makes it all worthwhile. Log in to Google (or create a Google account) and then visithttps://plus.google.com/pages/create to sign up for your Google Plus Business Page. It’s free, and it takes only a few minutes to fill out your business information and get your page online. Since you are interested mainly in search results, you want to pay attention to the following points: Make sure your Google Plus page links to your website. Use the option to create a custom URL, as in: https://plus.google.com/+YourCompanyName. Use a few appropriate keywords in your Tagline and Introduction, as that is where Google looks for them. Link your other social media profiles, from Facebook and Instagram to Pinterest by adding them to the links section of your Google Plus Profile. Last but not least, populate your business page with information about your company. You can add pictures, videos, and more. You May Already have a Google Plus Page Before anyone knew about Google Plus, Google needed to make it visible and relevant. They did this by auto-generating an enormous number of Google Plus business pages using publically available information. That means you may already have a Google Plus business page and not know it. How can you find out? One way is to search for products and services like yours and see if your listing shows up with a Google+ page link under it. If so, you want to visit that page and find the “Manage This Page” button. Instead of creating a business page from scratch, you’ll end up claiming the one Google has already generated. You can either have Google call the business phone they have in their listing or mail a postcard to the business address. Either method will provide you with the code needed to give you editing rights to the pre-generated Google Plus page. If you make a new page and you already had a pre-generated page, at some point Google will contact you about de-listing the “extra” one, as only one Google Plus business page per customer is allowed. Instructions for Managing your Google Plus Page There are a number of online instructional guides to setting up and managing your Google Plus business page. Here are three we found useful: How to Set Up a Google+ Page for Your Business How to Create a Google+ Business Page in 5 Simple Steps Create a Google Plus Page in 4 Steps (includes a video) The thing to remember about instructions for all Social Media, including Google Plus, is that the media often change faster than the instructions. So be prepared for the possibility of a change here or there between the instructions and the reality of setup at the time you give it a try. Be Social Now that you’ve gone this far, maybe you can find a few spare moments to be social on Google Plus. Posting short informative articles and engaging with customers who may have questions builds on the strength and relevance of your Google Plus page, providing additional encouragement to the Google algorithm to bring back your business page in local search results. Building out your Circles of interest, just like making friends on Facebook, only adds to the effect. Summation While some pundits had declared Google Plus a “ghost town” compared to Facebook, Google leveraged its unique powers to effectively run a train track and major highway through the center of town. Regardless of any other consideration, Google’s ability to make Google Plus relevant in search results means your business needs to have a Google Plus business page and to maintain the accuracy of that page over time. Get started today.
27 October 2015
23 October 2015
Since Snapchat’s launch in 2011, it has been a huge hit. Users love that they can see photos and videos of their friends in real time, raw, without editing (aside from the various snapchat filters). On other social media sites, users can post photos from weeks or even years ago and trick their followers into thinking they are from that day. You can even check in to places without ever being there! On Snapchat, there is no fooling anyone. Photos must be taken with the app and posted immediately. Their Geotags (filters marking your location), are only available in that specific location. In a recent update, Snapchat gave users the ability to upload pictures from their phones to their stories. To keep consistent with Snapchat’s real-time theme, any upload from their phones is marked as such with the date it was originally taken. Instagram has recently joined the live revolution by adding a ‘Stories’ feature, similar to Snapchat. Recently, Facebook introduced live videos, where users can ‘Go Live’ and show their friends and followers where they are, who they’re with and what they’re doing in real time. It has been a total success so far. Users love to see their friends raw and unscripted. Going live takes a little bravery, and users know that! Followers respect the confidence it takes to stream videos live to an entire audience of people. Live videos are a great way to form a personal connection to your followers. They feel as though you are talking directly to them. There is also a certain credibility that comes with going live. Users assume that you must be knowledgeable about the topic you are talking about. Live videos tend to have more organic reach than other posts. This may be because Facebook currently alerts Followers when a user goes live. Take advantage of this free advertising from Facebook! Live videos will be HUGE in 2017. Hop on the bandwagon now while going live is still fresh and new! Users will love to see you taking advantage of this brand-new feature.
15 October 2015
Nothing’s better than a new year to start a new business. Business BEactive has been in operation for over 2 years now. It’s just me, Marie, but I’m happier than ever with my clients and I believe the feeling is mutual. 🙂 If you have an entrepreneurial spirit, here are some suggestions if you’re seeking your own business in 2016: Senior Home Companion- If you haven’t noticed, the baby boomers are aging and they need care, especially in SWFL. Social Media Consultant- Do what I do! I love it and you will too! People cannot go a day without switching apps or logging into one. Assist people navigate these things as they’re ever-changing. Repairman- If you are a handyman or handywoman, starting your own business may be a great move. Physical labor is dwindling down these days and it can charge a pretty penny. Teaching Subjects Outside of School- Second languages, hunting, fishing, cooking, etc. Make your knowledge in a specific hobby, a career, just make sure to be an effective teacher. Freelance Writing- Writers can make a good living writing about different subjects. You can do this from anywhere and write about topics you love. If you do what you love, then it’s not work. Event/Party Planner- Our generations are very service based. This opportunity brings you parties, weddings, bar mitzvahs, bridal/baby showers, and more! Whatever your venture may be, keep Business BEactive, in mind. I work for myself, I love what I do, and I’m affordable. Get the most for your money and let’s get to work!